Week Six: Counter Ads

This week's activity is one that I already do with friends to waste a commercial's time more constructively. Most recently I thought of a good counter ad for Klondike bars. I like their commercials because they are witty and the product is pretty good for desert. Yet the song and rhetorical question slogan can get annoying with multiple viewings, despite its humorous intentions. A video of one of their recent ads can be found at: http://www.klondikebar.com/#TvVideo&v=85Y47koeoKA

The company behind Klondike bars is Unilever, an Anglo-Dutch consumer products company. Rather than waste my time on their corporate website I got a more public version at:  http://en.wikipedia.org/wiki/Unilever

The product is made in New Jersey so the manufacturing is stateside and the management is in Western Europe. They seem to have done a good job of PR save a small hit from environmentalists that think palm oil cultivation/ plantations are bad for Indonesia. (I think overpopulation and malnutrition are bigger problems.) Unilever in turn became pro-active to sustainable agriculture of palm oil.

So this is just a word play off of their slogan:

Just by changing What? to Who? the entire idea of their ad becomes much more hilarious along the same persuasion techniques that are present in the original ad. I used a picture of Betty White because her demographic is so far removed from mine and other entertainment types poke fun about her age.

I found a much more morbid counter ad at: https://www.youtube.com/watch?v=McfsThqlQLc